Tinder will require new users in the US to verify their identity with a selfie 

Tinder, the leading dating app, announced on Wednesday the expansion of its facial verification feature to a broader audience in the U.S.

This innovative feature, dubbed Face Check, requires new users to authenticate their identities through a brief video selfie. The primary objective of this initiative is to combat impersonation on the platform and to ensure that users are connected with real accounts, rather than bots or fake profiles.

Face Check employs a 3D video scan of the user’s face to verify its consistency with their profile images. Successful participants receive a verification badge on their profiles, signaling to others that they have been authenticated. Moreover, the feature can detect if the same face appears across multiple accounts, offering additional protection against impersonation and fraudulent profiles.

Tinder reassures users that the video selfies are deleted soon after they are evaluated, but it retains a “non-reversible, encrypted face map and face vector.” This data is crucial for verifying new photos, recognizing fraudulent activity, and preventing the creation of duplicate accounts.

The Face Check feature has been available in California since June, along with its rollout in Colombia and Canada. The feature is now also accessible in Australia, India, and several Southeast Asian nations.

In the upcoming months, Face Check will extend to more states in the U.S. and is set to be integrated into other dating apps owned by the parent company Match Group by 2026.

In recent years, Tinder has faced challenges with user retention due to safety and privacy concerns, along with negative experiences with other members. The company has reported a 7% decline in paying users in the second quarter of 2025, emphasizing the need for enhanced security measures.

Since introducing the Face Check feature, Tinder claims to have observed encouraging results, including a 60% reduction in the exposure to potential “bad actors” and a 40% drop in reports related to such individuals.

Other tech companies are also beginning to implement similar anti-scam facial recognition measures. For instance, Meta has adopted comparable technology to assist users in recovering their compromised Facebook or Instagram accounts. Additionally, Bumble has launched photo verification, which requires users to submit a selfie that matches a selected pose for account authentication.